Saxo Bank, the online multi-asset trading and investment specialist, today announces a major partnership with JustGiving, the global online social platform for giving. The partnership will support the fundraising efforts of the Alberto Contador Foundation, a charity set up by Alberto Contador, the professional cyclist and seven times Grand Tour winner.
The partnership with JustGiving, which has enabled $3billion in donations since its inception in 2001, will complement Saxo Banks existing fundraising efforts. By directing traffic from the banks social trading website, TradingFloor.com to a dedicated JustGiving page, traders, cycling enthusiasts and other visitors can make direct donations to the foundation.
The foundations main aim is to promote stroke awareness. The cause is very personal to Contador. While competing in 2004, the rider suffered a haemorrhagic stroke, from which he has now fully recovered. Funds raised from the partnership with JustGiving will be used towards initiatives such as the distribution of bicycles in disadvantaged areas, better neurological care for stroke patients and educational programmes promoting the health benefits of cycling.
Zarine Kharas, CEO and co-founder of JustGiving, said, Were delighted to be partnering with Saxo Bank to harness the power and generosity of the users of tradingfloor.com to raise money for the Alberto Contador Foundation.
Matteo Cassina, Executive Vice President at Saxo Bank, said,I am thrilled by our partnership with JustGiving and the opportunity to combine both our digitally disruptive platforms to support a great cause. We have a long and proud history of supporting sport and hope that the spirit of competition and performance – which characterises both traders and cyclists – can deliver great results for the Foundation.
Alberto Contador, rider in the Tinkoff-Saxo professional cycling team, said, Every since I suffered a stroke during the Tour of Asturias in 2004, raising awareness that they are preventable has become a personal goal of mine. Having the help of Saxo Bank is fantastic for my foundation. The bank has supported me in my professional endeavours, and now help for the success of the foundation is a selfless initiative from an organisation intrinsically important to the sport of cycling.
In addition to the partnership with JustGiving, Saxo Bank is running Trade Like A Pro, a competition on Saxo Banks social trading site TradingFloor.com, designed specifically for the riders of the Tinkoff-Saxo professional cycling team of which Alberto is part. The majority of the proceeds from the competition will benefit the Alberto Contador Foundation.